Nov 272015
 

This is a concern which is on the mind of all business owners who take part in an email marketing campaign for the functions of promoting their company. Questions regarding the effectiveness of any type of marketing venture ought to be asked regularly to ensure the marketing efforts are producing the wanted results. Asking these concerns on a regular basis and continually evaluating the effectiveness of the e-mail marketing project will assist to make sure the email marketing campaign is working well and stays reliable whenever modifications are made to the marketing technique. This short article will highlight why it is so vital to examine your e-mail marketing method typically and will also provide a couple of pointers for assessing your email marketing strategy.

Because failure to do so may result in your efforts being essentially a waste of time, examining your e-mail marketing method on a routine basis is extremely vital. Email marketing may be an expense efficient way to market your business however there is some time, energy and money involved in preparation and executing an e-mail marketing project. If the project is ineffective and absolutely nothing is done to attempt to make the e-mail marketing campaign more effective your business is squandering resources by continuing to invest in this kind of marketing method when it is not producing profit for your company or even interest in your service or products.

It is important to frequently assess the efficiency of your e-mail marketing strategy but it is even more important to set objectives before you start the procedure of evaluating your marketing efforts. If your objective is to generate more interest in your items you would utilize site traffic as opposed to sales to examine the effectiveness of the e-mail marketing project.

When you have actually figured out how you mean to examine you advance you need to be able to easily determine the effectiveness of your existing email marketing method as long as this is the only marketing you are currently doing. When you choose to assess your email marketing technique according to certain objectives you need to take care to ensure you are not currently running other types of marketing in conjunction with your e-mail marketing effort.

Consumer studies are really crucial for examining the effectiveness of an email marketing campaign. Asking customers how they heard about your products or services is an exceptional way to determine whether or not many of your customers are being attracted to make a purchase based on your e-mail marketing efforts. Additionally, these studies can be used to obtain more comprehensive details about the e-mail recipient’s reaction to the email marketing campaign.

Asking these questions on a routine basis and continually assessing the efficiency of the email marketing campaign will assist to guarantee the email marketing campaign is working well and stays efficient whenever changes are made to the marketing method. Email marketing might be a cost reliable way to advertise your business but there is some cash, time and energy involved in preparation and carrying out an e-mail marketing project. It is essential to routinely examine the efficiency of your email marketing technique but it is even more vital to set objectives prior to you start the procedure of examining your marketing efforts. When you decide to assess your email marketing strategy according to particular goals you must take care to guarantee you are not currently running other types of marketing in conjunction with your e-mail marketing effort.

Oct 312015
 
Affiliate Marketing

Affiliate marketing programs has never been as popular before as it is today. Why? There can be a number of reasons. The most probable reason, however, could be the fact that the benefits of affiliate marketing have become clearer to a lot of people now than they were before.

Today, both the merchants and the affiliates can see clearly that affiliate marketing can work for both of them. The merchant sees affiliate marketing today as the chance to advertise their products at a lower cost. The affiliates, on the other hand, sees it as an easy way of earning profits online by doing what they like most, and that is by creating websites.

Just as the popularity of affiliate marketing has shifted into greater heights, so has the people’s outlook about it changed. No longer is affiliate marketing considered today as an alternative method for the merchant to advertise his products, or as a source of additional income for the affiliates. For affiliates and merchants alike, affiliate marketing is now considered as a main source of profits and revenues.

The question now is what type of affiliate marketing will work best for you? Or are there affiliate marketing programs that work better than the others?

There are actually different types or classes of affiliates, and the number of types will depend on how one will classify them. The most basic affiliate marketing programs, however, falls under two categories: pay-per-click (PPC), and pay-per-performance (PPP).

– Pay Per Click (PPC).

PPC is the most popular type of affiliate marketing for affiliates with small websites, and probably the easiest way for them to earn money. In this affiliate marketing type, the merchant pays his affiliate whenever a visitor is referred to his site, that is whenever someone clicks through the merchant’s banner or text ads.

– Pay Per Performance (PPP).

PPP affiliate marketing is the most popular among merchant and is also the most lucrative type for the affiliates. On the other hand, it becomes the most lucrative type for the dedicated affiliate, for commissions in PPP affiliate marketing usually comes in the range of 15 % to 20 % of the actual product sales.

Pay-per-performance affiliate marketing can be further classified into two popular types: pay-per-sales (PPS) and pay-per-lead (PPL).

oPay Per Sale (PPS).

In a pay-per-sale type of affiliate marketing, the merchants pay the affiliate a certain fee whenever the visitor he has referred to the merchant’s site actually buys something from the merchant’s site. Affiliates are often paid on commission basis, although other merchants would opt to pay a fixed fee. No matter what the basis of the fee is, it is generally higher than the fee paid to affiliates in a pay-per-click affiliate program.

oPay Per Lead (PPL).

The pay-per-lead type of affiliate marketing is a slight variation of the PPS type and is often used by insurance and finance companies and other companies who rely on leads for their company to grow. In this type of affiliate marketing, the affiliate is paid whenever the visitor he referred to the merchant’s site fills up an application form or any similar form related to the business of the company. Compensation for this type of affiliate marketing is based on a fixed fee whose rates approximate that of the fixed fee in the PPS type.

Aside from these three specific types of affiliate marketing, a lot of other affiliate marketing types exist. If the classification is based on the depth of the affiliate network, it can be classified as single-tier, two-tier, and multi-tier affiliate marketing. There is also another type of affiliate marketing that pays the affiliate each time the customer he has referred purchases something from the merchant’s site.

– Single-Tier, Two-Tier, and Multi-Tier Affiliate Marketing.

These types of affiliate marketing are based on the different levels or tiers in the affiliate network by which payments are made. – In two-tier affiliate marketing programs, the affiliate is not only paid for the direct traffic or sales that he refers to the merchant’s site, but also on every traffic or sales referred by various other affiliates who joined the affiliate program through his recommendation.

Multi-tier affiliate marketing works the same way, although the affiliate gets additional commission for a wider number of affiliates in different tiers in the affiliate network. – Residual Income Affiliate Marketing. In residual income affiliate marketing, the affiliate gets paid not only once for every customer he has referred to the merchant’s site. Rather, the affiliate is also paid whenever the customer he has referred returns to the site and purchase another product. Compensation for such type of affiliate marketing is based on either sales percentage commission or fixed fee basis. The different affiliate marketing types would virtually work differently for affiliates and merchants alike, and each would generally have their own list of benefits. Which type of affiliate marketing will work best for you? It is not really for me to tell.

Rather, it is for you to choose which type of affiliate marketing program will suit your needs and characteristics best.

In this affiliate marketing type, the merchant pays his affiliate whenever a visitor is referred to his site, that is whenever someone clicks through the merchant’s banner or text ads. In a pay-per-sale type of affiliate marketing, the merchants pay the affiliate a certain fee whenever the visitor he has referred to the merchant’s site actually buys something from the merchant’s site. Aside from these three specific types of affiliate marketing, a lot of other affiliate marketing types exist. – In two-tier affiliate marketing programs, the affiliate is not only paid for the direct traffic or sales that he refers to the merchant’s site, but also on every traffic or sales referred by various other affiliates who joined the affiliate program through his recommendation.

Multi-tier affiliate marketing works the same way, although the affiliate gets additional commission for a wider number of affiliates in different tiers in the affiliate network.

May 102015
 

Thanks for reading this article about what is an affiliate program

Affiliate Marketing is an art form. The average Joe new to the Internet without the correct tools in his hand does not stand a chance of ever making enough money to quit his job! So what chance do you have if you travel this road?

1. The truth is if you are person who is willing to listen and learn, your chance of success is quite high.

2. The beauty of Affiliate Marketing is that the products have already been built for you so there is not the worries of storage or distribution, this is all taken care of by the product owner who will reward you handsomely for the sales you deliver.

3. There are no special skills as long as you are able to operate a computer connected to the Internet.

4. To find that product that your customers want you need to do your research into the product and find people fanatical about it, Without the fanatical crowds your sales will not meet your expectations so it is critical you take the time to find the crowd then the niche product to meet their demands.

5. You should be researching keywords on Google, MSN, Yahoo and others to find the perfect match through numbers searching for particular keywords. Once you have found your fanatical crowd you should look for the best Affiliate product to suit their needs. You can also do this on Google by checking highly rated sites in that particular Niche and look for their Affiliate programs and visit their sales pages and payment percentages to see if it meets your requirements to sell to your selected audience.

6. Now that you have found the product to feed to your fanatics, it is now more important to write the perfect sales page making your fanatical audience feel as though it is a must to buy it now and the Internet is the perfect medium to be able to satisfy their needs instantly because it is right in front of them.

If you where excited about an ad you just saw on the TV and you where unable to get to the store strait away, you would forget about the product before you went to the store and that is why the Internet is so powerful.

Visit http://allanbrobinson.com for many tips and helpful Affiliate programs to help you along the path to your successful Marketing future introduced by Allan B Robinson.

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Resources

If you would like to read more about what is an affiliate program please visit My Affiliate Marketing Guide

May 072015
 

Thanks for reading this article about what is an affiliate program

So, many of you have heard about Wealthy Affiliate Academy. This is an article to tell those of you my review for the service. For those of you that want to sign up, I will tell you all the pros and cons to help you decide if you want to join or not. First off, these are some of the things that the service provides their members with:website builder, NicheQ, free webhosting, step by step tutorials, 8 week action plan.

Now, some of you may be wondering “what is all this?” Well, when you sign up, you are given insider information for making money online. You can make your own websites and you are given step by step instructions for everyone who wants to make money online. There are different levels including junior, intermediate, and senior so that each person can follow with their own pace. The good thing about Wealthy Affiliate is that you can make money just by giving advice to other members. Each member is given 5 gold which they can give to other members who are helpful on the website. Another good thing about Wealthy Affiliate is that everyone wants to help each other out. There is also a section where people put up jobs to give out to only members. For those of you who want a job, maybe just got fired, this is a way to make money online because anyone can sign up.

The con is that there is a fee each month to use their service. The fee is $ 39 which is the fee so that you can use their services. There is no refunds, which is another negative for this work at home job opportunity. Now, is it a legitimate way to make money? Yes. Is it one of those “get-rich quick” methods? No. Another con is that this is not a way to make money online quickly, especially for those of you that are beginners.

So there you have it. I am currently a member of Wealthy Affiliate and I am making decent money at my own time. If you have any other questions, visit Wealthy Affiliate Review Or if you want to ask me questions at all you can leave me a comment with this article and maybe I can help you decide whether or not Wealthy Affiliate is for you.

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Resources

Get Cash For Your Opinion’s Generous Affiliate Program Raises Eyebrows













(PRWEB) June 3, 2004

The fanatically popular website, Get Cash For Your Opinion Dot Com, has made it clear that it will continue to pay its affiliates an 80% commission. This is virtually unheard of in the business world. It is unclear why the company would maintain such unusually high commissions when they have no shortage of applicants for their affiliate program. A spokesman for the company says, “Our program has been a dream come true; everyone wants to get paid for taking surveys; our affiliates deserve to be rewarded for spreading the word.”

Many people still do not know what an affiliate program is. An affiliate program is a mutually beneficial way for two parties to promote a product. The affiliate simply recommends the merchant’s product to others, usually through a link on his website. He is then paid a commission for this (usually 10-40 %).

In the case of Get Cash For Your Opinion Dot Com, its affiliate program has been successful because the affiliates themselves use the service. In addition to receiving four fifths of all revenue they bring to the company, they themselves fill out surveys for extra money (affiliates are not required to purchase the product). They believe in the product and therefore promote it with more enthusiasm, which causes them to make even more money. “This is a dynamic that we never want to abandon” says James Smith, affiliate director for the company. “If it means paying double or even triple what other companies pay, then so be it. You can’t argue with our success and we have a lot of good will as a result”

When pressed to explain how they can afford such high commissions, Mr. Smith admitted that the company spends next to nothing on advertising. “We don’t have to. Our affiliates take care of all the marketing for us. There are millions of people who would love to get paid just for filling out surveys. Our affiliates simply refer them to us and get paid well for it. Everyone makes money; the customer, the affiliate, and our company.” When asked if the company needed anymore affiliates, Mr. Smith’s response was, “We are always looking for high-producing affiliates. However, we impose no minimum on our lower-producing affiliates.”

Get Cash For Your Opinion Dot Com’s exaggerate affiliate commissions are possible because advertising expenses are eliminated, which can otherwise be substantial. The affiliates are rewarded with 80% commissions because they are successful, and they are successful because they are selling a product that sells itself: the opportunity to make money just for expressing your opinions, with no luck or skill required.

Anyone interested in learning more about Get Cash For Your Opinion Dot Com can visit their website at: http://www.getcashforyouropinion.com/

Get Cash For Your Opinion Dot Com sells a program that gives consumers access to hundreds of companies that are willing to pay them cash for their opinions. The program is backed buy a 90 day money-back guarantees and there are virtually no charge-backs. Get Cash For Your Opinion is at the forefront of a quickly expanding new industry and welcomes any new affiliates or other interested parties. Please send an e-mail to: [email protected]

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









If you would like to read more about what is an affiliate program please visit My Affiliate Marketing Guide

May 042015
 

Thanks for reading this article about what is affiliate marketing

If you are reading this article I am going to assume that you have basic understanding of what affiliate marketing is. I am now going to expand and give you a few ideas on where to advertise your vendors website; some of these may be obvious but others not. All you need to get started is the referral hop link URL and the HTML code the vendor provides.

The first is obvious, your website, blog, tweet, Facebook and/or MySpace. It’s free and easy to make a blog, you can blog about anything you would like-I do suggest though that you do write something on the same topic of the product you are promoting. After every page or so just stick a one liner in something like this:

If you enjoyed my article/blog about so and so then you may be interested in this product. Cheezy I know but it works. I found Facebook headlines work astoundingly well especially if you have a lot of friends.

Just say something like: Hey everyone, I found this great product about. (Insert Product here) you might be interested in. Then when your friends ask you about the product you can promote it even further.

Word of mouth has been proven time and time again the most effective advertising method. Next MySpace makes it very easy to insert the HTML code so I wont give an in depth explanation. As for twitter, tweet to your hearts content about your product.

Now that we have the most common methods out of the way lets look at some others. Forum signatures, writing reviews on products, eBooks, yahoo answers, and Google AdWords. Other offline methods are friends, business cards, flyers, posters, and classified ads. Lets start with forum writing and the signatures, if you are an avid forum poster then this could be one of the best free ways around.

For those of you who do not know what a forum signature is, it what always appears at the bottom of your posts. Now lets say now that you are promoting a movie website. You can start by compiling a list of movie forums, then you search the forums for every place that a user asks for a good site to watch streaming movies. You then come to there aid-or so they think and give them a totally unbiased representation of your product, or so they think. The same is true for yahoo answers.

The next great way to promote products is to write reviews of the products at places such as Google products. Again give an “unbiased” review of your product.

Google AdWords is a CPC program or cost per click which is almost guaranteed to get you traffic, but there is a catch. You will get a lot more traffic but you are paying for it.

I will go into even more techniques in my next article!

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Resources

EvoMarketplace Publishes an Exclusive Payday Loan Offer for Affiliate Marketers















Montreal, QC (PRWEB) February 13, 2014

EvoMarketplace recently released an exclusive payday loan offer, 24HourPayAdvance, to affiliate marketers in its affiliate network. This exclusive offer pays publishers $ 55 for every referred lead that signs up on 24HourPayAdvance’s website. In addition, publishers have the possibility of receiving significantly higher payouts for high quality leads. Currently some publishers earn as much as $ 110 per lead.

The offer is run exclusively by EvoMarketplace. This popular high-converting offer could be very interesting to publishers related to the finance vertical.

24HourPayAdvance allows various traffic types, including banners, contextual, email, mobile, social, search and pops. In addition to the competitive payout of $ 55 per action, publishers are ensured on-time payment with a payment term of NET15. Publishers are also granted access to EvoLead’s premium tracking platform to gain real-time reports on their ad performance.

EvoMarketplace is a cost-per-action (CPA) affiliate network, developed and run by the Montreal-based performance marketing company EvoLeads. EvoMarketplace interconnects advertisers (merchants) and publishers (affiliate marketers) to a common platform. EvoMarketplace differs to the common affiliate networks as it joins together multiple affiliate networks. Advertisers have their messages exposed to more potential consumers, while publishers gain access to greater array of offers.

What is Affiliate Marketing?

Affiliate marketing is a type of the trending performance-based marketing. Affiliate marketing is built upon the popularity of the Internet in recent decades. By working with online influencers (i.e. publishers) such as blog owners, advertisers are able to broaden their marketing channels to millions of daily Internet users. Publishers are rewarded with commissions for the traffic they generate for the advertisers. This new marketing method provides mutual gains with low risk to both advertisers and publishers.

EvoMarketplace is the intermediary between the advertisers and the publishers, allowing the flow of the affiliate marketing mechanism. By joining EvoMarketplace, advertisers looking to improve their marketing efficiency and publishers wishing to monetize on their online presence can both enjoy the great returns of affiliate marketing.

About EvoLeads

EvoLeads is a Montreal-based affiliate marketing company, which aims to revolutionize the affiliate market. The company provides a cutting-edge and cost-effective SaaS-based online marketing tracking solution as well as an Evo Marketplace platform. As a young company EvoLeads constantly seeks to make innovations in products and services.


















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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









If you would like to read more about what is affiliate marketing please visit My Affiliate Marketing Guide

May 012015
 

Thanks for reading this article about what is an affiliate program

People with an open mind focused towards learning and benefiting from the knowledge they learn, have the proper mindset to be an super affiliate. Always seeking to learn what they do not know, seeking knowledge from different people in different areas.

Honestly, you got to know how to get better at different things for you to be able to go where you want to go. Example; To drive a car you need to learn how to drive, to learn from a person who knows how drive and (teach), to benefit from what you learn you need to put it into practice.

Now you can drive. Awesome.

An important thing for your “drive”-“motivation” towards a goal, you need belief. With belief, nothing can move you back. With that said, you’ll need to put a plan of things you need to do. You need a plan to grow your business and in the start you need to build the roots of your business. And the outcome will be a strategy for your business to follow.

Worst thinkable, you need to find a way to build this mindset. For you to succeed in the long run and have the ability to continue developing.

It is important to know that for anyone to succeed in anything anywhere, you got to build the proper mindset for the proper work/job. And to build the proper mindset takes time and practice.

When you’re working in business you’ll come across different obstacles in front of you, some will be easy to solve some will be hard, some will be impossible depends if you have people help you or seek people who got the same problems.

There will always be someone who got or had the same problem as you. Therefore you can benefit greatly from their experience.

With that, i want to wish you best of luck. Don’t forget that anything is possible with the will of God.

Learn more about how to become a Super Affiliate

Resources

How Did Rod Stinson Multimillionaire Make His Millions: Could it Be This Simple













Federal Way, Washington (PRWEB) March 17, 2006

We often hear true stories of real people who went from being just a common blue-collar worker to making millions with one or two brilliant ideas. But what is it that sets them apart from all the rest of us? You may be surprised to know that it is simply a mindset that pays very close attention to details. With the explosion of websites going up every hour, there are now more websites on the internet than there are people on planet earth. And there are countless millions of websites that offer people a quick antidote to fulfilling their dreams and getting rich by just joining their program. But is one website just as good as another? Not according to Top 20 Marketer Rod Stinson. It seems that everything he touches these days is turning to gold. That’s because he pours hours of gallant thought into making his business and websites top notch. Rod’s careful attention to the fine details of his marketing systems is the very thing that allows his associates to go the extra mile while others lag behind.

“People withhold their best efforts when they see little or no relationship between what they do, and how they are rewarded.” John C.Maxwell                                                                                        

What if an affiliate program’s website sent it’s affiliates personal emails every time a prospect filled out their lead capture page and notified them that their efforts are working? What if the affiliate was sent a congratulations email each time his website made a sale? What if the affiliate’s back office was filled with videos and audios on how the real million dollar marketers are making their money? What if they had access to easy print outs of professional drop cards, post cards, and mailers for their direct mail campaigns? What if the affiliates didn’t have to wait weeks for the company to actually pay them, but got their commissions instantly? What if the affiliate only had to do one simple thing to make the business actually work, and the company took care of all the rest of the details? Wouldn’t that set that website apart from most “throw it out there in two minutes – just get it up overnight” websites that are out there circling the globe right now?

Attention to these simple details are what has made Rod Stinson’s newest marketing system seem to be taking the internet by storm to the tune of $ 60,000 per day paid directly to it’s associates. He seems to be unleashing to the public his marketing strategies that he personally used to make over 7 million dollars in direct marketing. He once again is showing us what sets an average man above the pack and makes him extraordinary. “Thank you Rod for soaring above the mass-traveled mediocrity of much of today’s marketing madness.”

1StepSystem is Ron’s new marketing system offering a Free 37 minute Tele-Seminar to those who want to tap into Rod’s marketing methods. To visit The Step System Company visit: http://3255.1stepsystem.com , for more information on 1 Step System contact: Jeff Phelps 253-946-4182.

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









If you would like to read more about what is an affiliate program please visit My Affiliate Marketing Guide

Apr 292015
 

Thanks for reading this article about what is affiliate marketing

Online promotion has become a global business trend as of late, plus in the next few paragraphs we’ll be discussing what type of advantages is available to the entrepreneur.

Possibly the single largest good thing about web marketing is it fails to limit that you an individual location when you build up your home business. Once you can manage an enthusiastic marketplace for your product or service and you can now expand the slightest bit which you want. Unlike IM, offline businesses will want to decide upon a location and hope that it can be straightforward discover from your audience. With IM it is possible to market your products anywhere you are looking for and never have to bother with location. Beyond that, much of the bigger internet businesses have wide and large audiences that span several countries and continents. There are no solid rules when it reaches because of Web marketing. You can actually connect to people from any race, religion, culture or ethnicity. Getting familiar with you are doing real business and don’t see your location as a major hurdle. For those who have always wanted to do a business that features growth potential which enables it to reach wide audiences however are focused on your resources, the online market place can be a godsend in your case. Everything you need to have is a strong will which keeps reaching farther. Internet marketing offers you the chance to understand various sets of people throughout the world, something that’s actually needs to improve your business on a large scale. When you enter Search engine marketing you will experience that a number of others have achieved what you’re really working toward. You can actually take guidance from all of these people and let them do it mentor you. Lots of experienced On the internet marketers desire to teach newbies getting identical numbers of success they may have reached. You will not start your wages out of your ground-up nevertheless there is much that anyone can learn you never cannot think of circumstances to try. Begin with reading articles books and newsletters after which begin to take what the build recommend. Better you practically take advantage of the belongings you learn from these sources, the more it’ll be if you want to improve your business. Emulating some other person is a useful one of the: watch how gurus have created their Google campaigns, their marketing efforts, their copywriting and their squeeze pages. You don’t have to completely start anew.

Unlike a store or office building, the web never shuts. Just what is the significance of these? You won’t worry about missing customers mainly because they stopped by whenever you weren’t open. People everywhere worldwide is often shopping in your website, you may be face-to-face with your you aren’t. Only online are you able to so easily make sales irrespective of where you’re likely to be at the present. Altogether, the results we’ve discussed here should present to you the way in which beneficial affiliate marketing is often for the business.

Read more about author at:

Debt Consolidation Loans, ceiling light fixtures and outdoor cat houses

If you would like to read more about what is affiliate marketing please visit My Affiliate Marketing Guide

Apr 292015
 

Thanks for reading this article about what is affiliate marketing

Marketing to a woman is just like being in a relationship with them: you’ve got to understand why they’ve come to you and what they want from you. To market to men or to women, you have to create trust, but the ways to get it differ for the different genders. The key difference between marketing to men and marketing to women is that women want acknowledgment and if possible, empathy from the person they’re trying to engage with. If you’re currently in a market that specifically deals with women, follow these two steps to increase your commissions.

1. Acknowledge: In general, women just want to be understood. They don’t always expect the man to agree with them; as long as they have an ear out for their problems and acknowledge them, then the value she places on that topic is justified and she feels happy. This is no different online. You, the affiliate marketer, are the man. Sure, you could shove a product in her face, but that’s just going to make her “x” out of your site. And you don’t want that. Spend a little time acknowledging her. Show her that you care. She’s not talking to you, but predict what she would say if she winded up at your website. Do so on your front page in bold letters, or even in a video. Just let her know you’re there.

2. Empathise: Not everyone can do this. The marketers who can really are “the man”, for more reasons than one. Empathising goes beyond acknowledging how they feel. Empathising has to do with actually feeling it. This is somewhat difficult in online marketing in general; you can only go so far with written text, but that’s where the beauty of audio and video comes in. If you really want to make a mark in your niche, you’re going to want to try and empathise with the ladies.

Let them literally hear your voice. Lace your words with sadness at the frustration of unruly kids, thread shame into not being able to walk into a gym because you feel too fat. If you’re a man who can empathise with women, you’ve got even more going for you. It’s definitely harder to empathise if you’re a man but really, it’s just about picturing the woman in front of you, as if she were someone close and how you would respond to something that made her approach you for advice. Marketing is all about empathy.

Making sure that you abide by these two rules in all your marketing campaigns will iron-clad them. It doesn’t matter if your SEO rankings drop, or if your PPC doesn’t go too well one week. Women will remember the person who cares about them and they will directly return to your site. They will make an effort to remember the name and, if you permit them, your name even. This is powerful information that should be used only for good. Thankfully, usually only good people can understand and empathise.

Johnson Kee is an Affiliate Marketer based in Melbourne, Australia.

If you would like to read more about what is affiliate marketing please visit My Affiliate Marketing Guide

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