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  1. 5.0 out of 5 stars
    New subject, but a great text in spite of that., September 30, 2007
    By 
    Gary Cox (West Linn, Oregon United States) –
    (REAL NAME)
      

    This review is from: Internet Marketing (Hardcover)

    After a good deal of searching, I selected this book for my classes in Online Advertising and Marketing. In spite of the shifting and hazy nature of the subject, the material is very up-to-date and organized. Siegel has obviously had a lot of practice presenting this material. She got it onto the page.

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