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If you’ve been surfing the internet long enough, you may have encountered the term “Niche Marketing” over and over again. If this is a foreign term to you or may have not come up with a clear definition of what niche marketing is all about, I’ll do my best to explain to you as easy and painless as possible.
Before we move on, generally, niche marketing is used by small business owners, sole proprietors, bloggers or website owners, who have small resources at their disposal. They can’t compete with large scale companies so they turn into this marketing strategy to lessen the competition and find their targeted audience with the hope of gaining streams of income.
So let’s continue, I won’t dwell in any technical definitions or terms like subsets in the market, it would be more confusing that way, let’s just make it simple and short. Let’s define what is a niche, the word niche simply means specific; it pertains to specific products, services or resources that you can promote and sell to their specific targeted audience. Instead of convincing everyone to buy a “specific” real estate in the tropical region, you will only focus to “specific” people who are interested in buying them, like retirees. Let me show two examples (these are for illustrative purposes only).
Example No. 1
If you want to sell books or want to put up your own online bookstore, you can’t easily compete with amazon.com or barnesandnoble.com. Although competition is difficult, you may still be able to acquire a small share in the market by finding a niche or a specific product. The product here are books, it’s very general, so let’s be specific (niche) what kind of books are you passionate about? Let’s say books about blogging because you are a blogger. By being specific, you can be more focused, and because you are a blogger, you can easily understand the needs, wants and demands of your customers. With this scenario you can now develop marketing strategies to easily drive customers to your website or blog, which is selling specific books about blogging.
Example No. 2
You are planning to put up a website or blog, you want to monetize it and earn from it. Your targeted audience are people who love pets. Now pets are very general, let’s say you have knowledge about dogs and want to talk about dogs, well, still not specific. Go further, you may want to focus with the dogs listed below.
Upon doing this, you have successfully chosen a set of specific topics, from these you can now choose your niche market. Are you going to create one website or blog discussing all five types of dogs? Yes you may, but if you can, it would be better to put up one website or blog for each and promote them separately. You will be more focused, you can target a specific audience and you can sell specific products to each of them more easily. And if you are using AdSense, with five websites or blogs working for you, the possibility of earning more from it will be higher. So whenever you encounter the term niche marketing again, just remember the plain English word specific.
Blog Promotion and Optimization
In this video I discuss the basic concepts behind what a niche market actually is and why an independent fashion or apparel brand needs to develop one and market to one. This is the first…
The Internet and Niche Marketing – “What’s It All About?”
(PRWEB) June 29, 2005
What’s one of the latest new things to hit the Internet? You probably guessed it, Niche Marketing.
1000’s of people join the Internet community each and everyday. Millions from all around the World are already surfing the Net and considering the possibility of starting a new business from home. Why would anyone want to pursue such an interest? For building and earning some extra residual income, of course. The main reason being, they’re tired of working for someone else in the work a day World. How about YOU? Believe it or not, Internet marketing has become the #1 method for average people, guys and gals, young and old alike, to finally achieve a level of success running a business from the comfort of their own home. Incredibly enough, armed with the power of a PC and combined with an Internet connection, there are unlimited options available now a days.
Being one of the latest crazes, Niche Marketing has had a lot of attention lately. If you have ever considered joining the ranks of Internet marketing, then this may be for you. Why? The main reason being, you can choose a market about something you already love and enjoy doing. That’s what makes it so powerful.
At http://www.cash2burn.com there’s a list of 10 simple steps that one can follow as a guide to getting started in niche marketing. You’ll also be able to take a look and see first hand some samples of what niche marketing pages look like and how they are used to help other people with the knowledge you have provided on your niche, plus learn how these pages generate an income through a link to the MP’s program. Hope you enjoy the information.
Cash2Burn is a proud sponsor of MP’s which is owned by Dan Blackburn and operated in cooperation with “Blackburn/Peckham Corporate Ventures” Registered
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
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