Dec 312015
 

According to The World’s Glossary of Internet Terms, “Affiliate Marketer is defined as: “A business relationship with a merchant or other service provider who allows you to link to that business. When a visitor clicks on the link at your site and subsequently makes a purchase from the merchant, you receive a commission based on the amount of the sale, a referral fee or a pay-for-click fee.”

This is a simple, straight-forward agreement between a merchant and an affiliate. Budding affiliate marketers run into a problem when they try to reverse the success process. Instead of starting at the beginning, they try to start at the end.

Making money is the end of the process. The beginning of the process is education and there are several steps in between. Too many people, who are just getting started in affiliate marketing, fail to take the steps necessary to get to the end of the process and actually make money.

Step #1: Educate yourself. This is the key, opening the door of opportunity. It’s also the common thread connecting successful affiliate marketers. Education lays the foundation – the building blocks to success. Start by gathering the best information you can find about affiliate marketing and absorbing it.

Step #2: Turn that information into usable knowledge. Even the best information remains kind of worthless, however, until after you discover how to use it – how to make it serve your purpose.

Step #3: Start applying the knowledge … take action …start building your affiliate business. Will you make mistakes, even though you’ve invested all that time educating yourself? Yes, you most likely will make mistakes.

Step #4: Test and tweak, test and tweak. This one never ends. And it’s often the dividing line between succeeding and failing. Attention to small details often returns big rewards.

Following these steps will define you as a successful affiliate marketer.

Apr 292015
 

Thanks for reading this article about what is affiliate marketing

Marketing to a woman is just like being in a relationship with them: you’ve got to understand why they’ve come to you and what they want from you. To market to men or to women, you have to create trust, but the ways to get it differ for the different genders. The key difference between marketing to men and marketing to women is that women want acknowledgment and if possible, empathy from the person they’re trying to engage with. If you’re currently in a market that specifically deals with women, follow these two steps to increase your commissions.

1. Acknowledge: In general, women just want to be understood. They don’t always expect the man to agree with them; as long as they have an ear out for their problems and acknowledge them, then the value she places on that topic is justified and she feels happy. This is no different online. You, the affiliate marketer, are the man. Sure, you could shove a product in her face, but that’s just going to make her “x” out of your site. And you don’t want that. Spend a little time acknowledging her. Show her that you care. She’s not talking to you, but predict what she would say if she winded up at your website. Do so on your front page in bold letters, or even in a video. Just let her know you’re there.

2. Empathise: Not everyone can do this. The marketers who can really are “the man”, for more reasons than one. Empathising goes beyond acknowledging how they feel. Empathising has to do with actually feeling it. This is somewhat difficult in online marketing in general; you can only go so far with written text, but that’s where the beauty of audio and video comes in. If you really want to make a mark in your niche, you’re going to want to try and empathise with the ladies.

Let them literally hear your voice. Lace your words with sadness at the frustration of unruly kids, thread shame into not being able to walk into a gym because you feel too fat. If you’re a man who can empathise with women, you’ve got even more going for you. It’s definitely harder to empathise if you’re a man but really, it’s just about picturing the woman in front of you, as if she were someone close and how you would respond to something that made her approach you for advice. Marketing is all about empathy.

Making sure that you abide by these two rules in all your marketing campaigns will iron-clad them. It doesn’t matter if your SEO rankings drop, or if your PPC doesn’t go too well one week. Women will remember the person who cares about them and they will directly return to your site. They will make an effort to remember the name and, if you permit them, your name even. This is powerful information that should be used only for good. Thankfully, usually only good people can understand and empathise.

Johnson Kee is an Affiliate Marketer based in Melbourne, Australia.

If you would like to read more about what is affiliate marketing please visit My Affiliate Marketing Guide

Apr 292015
 

Not many people think about the gender of the people they’re marketing for. That’s where commissions are being lost. As much as you’d like to think that your marketing is focused, if you’re not acknowledging how your copy sounds to the male or female ear, you’ve got some work to do. Don’t quote me on this, but when people just “market” without considering gender, they generally market to the male ear. What does the male want to hear?

In general, males are not so concerned about the emotional aspect of anything really. This is the most common reason why relationships break up; females tend to want to talk about something and be heard, where as men are happy simply, “doing things”. We’re practical but when we’re looking to buy something online, we’re just the same as women. We only buy from sources we trust. So what does this mean for the Affiliate Marketer in a male-dominated niche?

Screw the sappy emotional stuff. We want cold hard facts. Is it going to work or is it not going to work? How long is it going to take? And the biggest question there is, show me the proof. Don’t try and dance your way out of the questions because you’ll be dancing away from commissions. You want to engage with him and earn his trust? Take him head on. Answer his questions. Be no-nonsense.

Having said all this, to completely ignore the emotional aspect of purchasing would be to put your commissions in danger. Don’t forget the age-old tenet of marketing: “people purchase with emotion and justify with logic”. The guy, whatever he’s buying, must be here in the first place. Why is he here? What’s his problem? Why couldn’t he solve it? What does he want? You’ve still got to ask and answer questions like these, but it doesn’t mean you have to collapse into a puddle of tears with him when he tells you he’s been trying to build muscle but he can’t. Empathise, but don’t waste his time. He wants someone who gets where he’s coming from.

So just remember. Prove, don’t persuade. Answer his questions, don’t waste his time. Only ever show as much emotion as you expect the person on the other side of the computer to show. Pretend you’re a mirror. You want to be an exact image of your prospect. They want to see someone who they can empathise with.

Johnson Kee is an Affiliate Marketer based in Melbourne, Australia.

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