Jan 042015

Hello and Welcome,

Today I wanted to talk about why how to Choose a First Class Affiliate Program.

When it comes to choosing an affiliate program, how can you know if you’ve picked the right one? There are so many different affiliate programs available that it becomes difficult to choose the right one to suit your needs. The object of any affiliate program is to help you make money, so here are some things to look for when you’re trying to find the right one for you.


Perhaps the biggest mistake many people make is trying to appeal to everyone at once. You need to understand what your website visitors are searching for before you choose an affiliate program. When you have a clear understanding of the types of things your visitors will be searching for, you have a greater chance of appealing to their need to buy.


The next consideration is to ask yourself if the affiliate commission you’ll receive will be worth the time and effort you put into promoting the program. Obviously your goal is to make as much money as possible from your efforts, so always check the amount you’ll receive per sale.


Of course, a high commission amount is not always the same thing as a good selling product. It’s important to weigh your findings against how well the product is likely to sell. There’s no point trying to promote a product that might pay you a few hundred dollars per sale if you can’t sell any. You might find that aiming at a product that will pay you a smaller commission on a far more regular basis could mean higher profits in the long run.


Many people searching for affiliate programs aim at highly credible companies or high-profile names on the internet. While it’s important to try and aim at working with a credible company, it’s also important to remember that there are also plenty of newer companies appearing on the internet offering great opportunities. Be sure to check what other affiliates are saying about a particular company.


Affiliate programs use cookies to track the referrals they receive from affiliates. These cookies allow them to identify you as the owner of the rightful account to be credited with the commission if a sale is made.

While many product owners choose to use third-party affiliate managers, there are also many companies that run their own internal tracking systems.


When you’re spending time and money promoting a product, you want to know you can access accurate reporting information quickly. Real time stats reporting can show you how many people are clicking through on your affiliate links and how many of those clicks are converting to actual sales. The ability to access the information in your stats reports is an integral part of any successful affiliate program.

Marketing Tools

You should always try to locate affiliate programs that offer you a wide range and selection of marketing tools. Throwing a few pretty banners on your website is perhaps the least effective way of promoting any affiliate program, so consider looking for programs that offer ready-made marketing material you can use.

Ideally, you should be given access to articles, pop under ads, reviews, ebooks you can use for viral marketing efforts, auto-responders, RSS feeds, video presentations, audio presentations, social networking and book-marking tools, ezine ads, blogging tools and traffic exchanges.

Cost to Join

Most affiliate programs are free to join. After all, they want you to sell their products for them, so they’ll try to make it easy for you to sign up. Always be sure you’re working with affiliate programs that don’t cost you anything to join.

EzyZone.com offers you all these things and more. Simply join up and you’ll be given access to tools that will allow you to create your own websites that you can use to promote your affiliate programs. In fact, EzyZone also offers a great affiliate program that will allow you to share in their revenue. It’s free to join and with all the tools and resources made available to you, you’ll have everything you need to begin generating a great online income easily.

So visit http://www.ezyzone.com/?referer=316 today and change the way you think about affiliate programs.

I wish you much success and prosperity and look forward to welcoming you to EzyZone.

Warmest regards,

Herschel Lawhorn
[email protected]

Jan 042015

WordPress announced the first release candidate for version 2.9. You can see all the details here.

If everything goes as scheduled, they will release the full version 2.9 by the end of this week.

There are some really neat things in this new version. Particularly handling of images and updating things in bulk. This should really be a time saver.

Now of course as always with a new release, we will have to see what bugs pop up and if they stay on this schedule.

About the author

My Affiliate Marketing Guide

Herschel Lawhorn started Learning WordPress in 2007. He now instructs a class in the use of WordPress.

After marketing with regular websites for many years, He now use blogs for affiliate and niche marketing.

Jan 032015

The last thing most people think about when starting a business is doing taxes, but keeping proper tax records will make doing your taxes much easier – and keep the IRS happy!

Here are 3 simple tips for keeping proper tax records:

1. Whenever you buy anything for your business, keep the receipt!

Not only will this make record keeping a lot simpler, but if you are ever audited (having your tax return reviewed in detail by the IRS), you can prove your expenses, and save yourself money.

2. Write down all your expenses and income as they happen.

As your business grows, you’ll have more and more activities to keep you busy. The last thing you’ll want to do each April 15 is to organize your records for the year. So, it’s a good idea to write down all your financial activities as they happen. You’ll find preparing your taxes will take much less time if you are organized.

3. Learn how to save money on your taxes.

As you learn about taxes, you’ll find that there are many deductions (expenses that reduce your income, and therefore your taxes) you can take that are not obvious. When using your home office, you may be able to deduct (at least partially) repairs you make around the house, utilities, your home’s value at the time you start your business, and more.

The more you know about taxes, and the more organized you are in keeping proper tax records, the more time and money you’ll save at the end of every year!

What happens if you don’t keep proper tax records?

Individuals with small businesses are the most likely to have their tax returns audited by the IRS. If you don’t have a receipt, you will likely lose the deduction and owe the IRS money.

And while an audit does not have to be feared, you should be prepared – the more organized your records, the easier it will be to prove your case.

If you don’t have one, get a file box and some folders at your local office supply store (these supplies are deductible, so keep your receipts!) and create a filing system for your business. Put all your receipts in the proper folders, and put them in a safe place.

Another way to save yourself time is to record all of your business transactions – expenses and income – on a spreadsheet on your computer. Keep a column for income, advertising, supplies, etc. You don’t need to be a computer expert. But keeping accurate, organized records will help you save time when you fill out your taxes at the end of the year.


And it can help you plan, by giving you a snapshot of your financial progress whenever you need it.

Which may come in handy when you need to place ads, borrow money – or take a much needed and well-deserved vacation!

I hope you have found some information that you can use is this article and it will help you to keep proper tax records in the future.

Herschel Lawhorn

Dec 162014

Charles asks…


I need 2 set up wordpess through a webhost…

i know i have to download wordpress but whats a good host to go with? and after i set up an account with a host, how difficult is the set up before I can begin building a site? and last but not least, can i still import the free wordpress templates?

Herschel Lawhorn answers:

WordPress have a help page that you may find useful


Paul asks…


I have a wordpress blog now, but I can’t figure out how to get readers into there! I have been using myspace and it’s been great, subscriptions like crazy, but a lot of them don’t have wordpress…so no leads there. Besides, I am posting the same info to both, so it’s not much of a point of them getting one. How can I increase my wordpress readership? I already utilize tags, but I still only got about 89 views in two weeks.

Thanks in advance–serious answers only, please!

Herschel Lawhorn answers:

Commenting on other blogs is a great way to get traffic to your blog. Another really good way is to use sites like Stumble Upon. I get 500-800 visitors a day some days just from Stumble Upon.
I am also a member of a social power linking group. We share posts with each other and vote up the ones we like.


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Dec 162014

Ken asks…

Other sites like Bloggingheads.tv?

I’m looking for a sites like Bloggingheads.tv that features videos of interviews and/or lectures by intellectuals, writers, artists, philosophers, scientists, etc as the main component of their content. I’m not necessarily looking only for political content like the Bloggingheads site typically contains – just anything with smart, interesting stuff.

Herschel Lawhorn answers:

Try liveleak.com

Robert asks…

How can I record video chats the way that Bloggingheads.com does? Ideally, I’d end up with a Quicktime file.

I’m looking to record both sides of a video chat discussion I’m having with my friend on our webcams. We’re using Logitech’s software now, but can easily/happily switch to AIM video chat or Skype or Meebo, or really whatever works!

Ideally, one of us will just hit ‘record’ and we’ll end up with a quicktime file of our discussion that I can view later, send to my friends, post to YouTube, etc.


keywords: AIM, video chat, record video, iChat, videoconference, two-way chat, Stickam, Userplane, buddy list, buddies, skype, video phone call, web video,

Herschel Lawhorn answers:

I think both of you would need a screen capturing program like Camtasia, then you would have to crop both videos and edit (intertwine) them into one file.

Camtasia will output to avi, to make a move you would need Quicktime Pro which will convert it to .mov!

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Dec 162014

Chris asks…

How do I make my blog feature in a search engine?

I hve a blog and I want it 2 feature in the search results of any search engine when relevant search text is entered. How can i do it? I do not the user 2 search it using Google blog search and ne oter such utility.

Herschel Lawhorn answers:

It’s not as easy as it seems… Search on Google about SEO (search engine optimization) and you will see…

Richard asks…

I want to start a blog search site. I have the domain but how do I get the search engine?

My only hurdle is that I don’t know how to get a search engine for the actual blog search function. I can’t find any info on it either. I don’t know if Id have to have my own crawler built or if I can just pay someone to plug the search into my site. Can anyone help please? I know I could use Google Custom Search but it doesn’t have the flexibility that I need.

Herschel Lawhorn answers:

Sorry to break the news; but, Google Search already does this–and you can limit it to news and forums too.

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Dec 162014

Lisa asks…

How to get WordPress Blog into a separate URL?

I want to have 2 or 3 different wordpress based blogs hosted under one account. I already have several domain names and a host and have already installed WP blogs into separate folders through FTP.

But, what I need to know how to have the domain URL point straight to the blog without having to move files into the root directory. If domain name is 123blog.com, i want it to go straight to the Blog instead of having 123blog.com/blog/ in the URL.

Herschel Lawhorn answers:

You can have as many WordPress blogs installed under one hosting account as you want as long as they are all installed in separate folders and have separate SQL databases installed for each WordPress blog. It sounds like you have done this correctly.

WordPress should be installed to the root of each of these new folders you created. If you install WordPress to a subfolder like exampleblog1.com/blog then you have just unnecessarily added another subfolder that you didn’t need to add, unless of course you want to install 2 blogs under the root of one domain. In that scenario you would be using one WordPress installation as a main site and then the other WordPress installation would be a designated blog site under the main site.

On the root of your domain / website you want to create these folders and then install WordPress separately into each folder. This is the best structure and naming convention to avoid name resolution problems and many other problems.


Before I answer the question, as I understand it, I want to point this out. There are a couple of different ways to set up your WordPress blog. The default state of your WordPress blog is to have all your latest posts posted to your blog home page in typical blog fashion ie most current post is posted at the top, next oldest post is below, next post, etc. An alternative WordPress blog setup is to have a your home page be a static page. Which then means you can designate another page as your “official” blog page on your website. The practical use for this setup method is when you want your Home page to have content on it that you want to pretty much stay consistently the same instead of having all your latest posts posted on your home page.

Ok so now the answer:

Click on your Settings Panel in your WordPress Blog.
Click on General.
You will see these 2 setting options:
WordPress address (URL)
Blog address (URL) Enter the address here if you want your blog homepage to be different from the directory you installed WordPress.

This gives you the option to designate a different blog homepage besides the default root of your website and which is going to also be your homepage. If you see exampleblog1.com/blog as your URLs under your general settings this means that you installed WordPress to the exampleblog1.com/blog folder and not the root folder, which would not have /blog on the end of the URL. If this is the case I recommend that you move your WordPress blog by following these instructions >>> http://codex.wordpress.org/Moving_WordPress >>> it is quick and easy to do. Unless of course you intend to have a main WordPress website and then another WordPress website under that main site acting as a separate blog. An example of this scenario can be seen on my website >>> http://www.ait-pro.com/ My main WordPress website has another WordPress installation under a subfolder called /aitpro-blog. I wanted to have my main site not look and act like a typical WordPress blog and wanted my blog to look and act completely like a WordPress blog. Both sites look visually identical so to a visitor they cannot tell that they are actually switching between two different WordPress sites – you get the best of all worlds using this method. In contrast you can have a WordPress blog not look like a blog at all and even hide the designated blog posting page like I did here (I used the Exclude pages from Navigation WordPress plugin) >>> http://www.visionsign.net/vision/

So let’s say you want to set up your Home page as a static page, which in your case you may or may not want or decide to do. You would then create a new blog page or designate an existing page on your website to be the designated “official” blog page instead of the home page.

To setup up a static home page (Front Page) and a designated Blog page (Posts Page)
Click on your Settings panel.
Click on Reading.
You will see these options.
Front page displays either your latest posts option or a static page.
Then you just choose whatever page you want as your Front page and whatever page you want as your Posts page.

Hopefully I answered your question and maybe gave you some more ideas and options to think about. One thing I would like to impress on you is that it is better to set things up optimally right from the very beginning, otherwise you could end up costing yourself a lot of time if you end up having to redesign your WordPress blog later on. Good luck!

Ken asks…

Im going to start a wordpress blog, help with URL?

I’m planing to start a wordpress blog. But i was wondering if there was a way to make the url. Blogname.com

Not like blogname.wordpress.com

But i don’t want to pay for it.

Herschel Lawhorn answers:

Theirs no way to get one for free they all will have something like namehere.webs.com or namehere.wordpress.com unless you pay

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Dec 162014

Maria asks…

Is WordPress.org right for my site?

I have a client that wants a website that is more complex than ones I’ve done before – basically, they have a company (let’s call it ABC), and this company has multiple sponsors. They want each sponsor to have their own page on ABC’s website (following ABC’s layout, just having the content – text and photos – managed by the individual sponsors) and have them link to their own sites. I need a program that will let each sponsor have their own log-in and content control without messing with any of the code. Is WordPress.org (NOT wordpress.com – the blogging site) right for this? If not, any suggestions? Thanks!!

Herschel Lawhorn answers:

Use Joomla. If you opt for a Linux hosting, you should find Joomla ready to deploy from your web hosting provider

Mark asks…

360 blog design nightmares!!!?

I am somewhat disgusted with my 360 blog. I have spent countless hours trying to design it. Yahoo, seems not to give much freedom when it comes to content. I want updating content. most is in javascript.Java is one of the no no ‘s. I would also like to have the videos in a thumbnail view opening in another window. I am at the point of trying to move everything to another space. Will someone please look at my site over and tell me if they have any ideas of what I can do to get it back on track.

just should I start over somewhere else for more control.

How can I save my current work if I go somewhere else?

Where can I build my blog where I have more control?

my blog is www.thatsamazingvideo.com

I’m interested in running the open-source WordPress <http://wordpress.org/> blogging software and I was wondering if my yahoo account supported the following:

* PHP 4.2 or greater
* MySQL 4.0 or greater
* The mod_rewrite Apache module


Herschel Lawhorn answers:

Hey! Welcome to 360.

First, I suggest contacting the 360 team via their feedback form at http://help.yahoo.com/l/us/yahoo/360/forms_index.html about using code besides HTML. They have a blog which tracks fixes as they are made and has tips for certain features, see http://blog.360.yahoo.com/product_360 .

Keep in mind that 360 is still in beta. So, it seems like many people are incurring problems across the board. Also, they are trying out new things as well – hence “beta.” No feature is set in stone. It is in “test” mode.

Also, there is a Yahoo Group that you may want to join called “Making Your 360 More Interesting” at

Good luck!

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