May 082015

Thanks for reading this article about article marketing best practices

Every business has its rules, and article marketing is no exception, so keep in mind some simple but vital pointers to the best practices in article writing and distribution.
Clarity is a must. Be concise. You need not run to terseness, but be succinct and get your message across early in the piece, ensuring that every word thereafter counts as you reinforce your case. The general rule is a word-count range of 450 to 550, but another school of thought allows 400 to 700. Either way, aim for quality over quantity; dont waffle off out to 700 words because you feel you have to, or because you think youre giving the reader more value. He wont see it like that, hell just tune out. By the same token, do not sacrifice clarity for brevity; just choose your words for impact. Make every statement meaningful.
Another good practice is to keep sentences short and pithy. They make more impression that way.
What does a real estate agent always cry? Location, location, location. Its a similar mantra with your article writing quality, quality, quality. The experts will stress to you over and over that quality of presentation matters infinitely more than quantity or accompanying images or anything else. If youre not a good writer, hire one. Its not expensive, and it makes a crucial difference to have good grammar, spelling, punctuation and syntax. To be honest, mind, most people these days will overlook a minor grammatical blue, but never bad spelling.
So now to your follow-through, and you must make sure that you deliver what your title has promised. Readers go to a lot of time and some trouble surfing sites for whatever purposes, and will lose faith in you instantly if your title claim proves but a flash in the pan. Its an old maxim in business circles: give the customer what he wants and he will reward you.
Sub-titles can be a good idea, but ensure that they only elaborate on the header and do not repeat any of the words from the title. Further sub-headings can be sprinkled through the block to break up the sections and maintain continuity if you feel thats necessary.
Another one of the best practices you can observe in article writing is to forget the sales pitch. Bear in mind that an article reader is seeking information, assistance or advice, and will quickly become frustrated if he senses that youre simply trying to sell him something. If your plan is to write barely disguised commercials, then youre probably better off going down the press release path.
A popular practice, also, is to update your writer profile with a photo, and any relevant experience. Include education, work experience and awards youve won, together with any freelance experience youve had. This may well include the fact that youre, say, a published author of short stories or poetry, as it reinforces your proficiency as a wordsmith.
If you keep in mind all these practice tips, you will do well with your article marketing campaign.
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Taradel LLC Launches, Turnkey Flyer Printing and Direct Mail Website

Direct mail just got easier.

Richmond, VA (PRWEB) May 04, 2011

Taradel LLC announced today the launch of a new website,, in support of the popular new simplified mailing program from the USPS. The new website contains high quality content such as direct mail videos, articles, and marketing best practices, along with turnkey direct mail products designed specifically for small business budgets.

Visitors to can target households and businesses, anywhere in the country, via an innovative “point and click” mapping technology dubbed U-Select. Combined with Taradel’s affordable graphic design and flyer printing rates, small business owners can design, print, and mail giant full-color glossy flyers for as low as $ 0.29 per home, including postage.

Before the USPS offered Every Door Direct Mail, coordinating a direct mail marketing campaign was considered a difficult process. In those days, selecting and purchasing a mailing list, plus registering for mailing permits, and paying fees for ink-jetting and tabbing, was outside the realm of possibilities for many small businesses. With Every Door Direct Mail, even the smallest “Mom and Pop” businesses have access to the same marketing strategies used by national retailers.

“We have removed the traditional hassles of the direct mail process by developing superior technologies that simultaneously reduce costs,” remarked Chris Barr, director of marketing for Taradel. “There is no easier or more effective way to deliver a solo mail offer to your target audience. As a result, the early response has been tremendous”

Earlier adapters to the program include pizza restaurants, medical practices, realtors, and general contractors, industries that rely heavily on print advertising.

“Our mailers bring in more than seven times what they cost us to produce,” said one pizza shop owner in Cincinnati, OH. “We have a 25% net increase in sales over the previous year as a result.”

To learn more about Every Door Direct Mail and affordable small business marketing solutions, visit

About Taradel LLC:

Taradel LLC, a Richmond Virginia-based company, specializes in providing web-to-print solutions for flyer printing, menu printing, and a variety of small business marketing collateral. The company has been honored as a member of the Inc. 5000 for three consecutive years. Learn more at today.


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