Jan 032015
 

You will want targeted traffic whether you’re running a site or you’re running some other business on the internet. You need to get your site optimized for the search engines if this is your aim. When it comes to SEO, if you do it correctly you’ll get your traffic and they’ll usually be ready to convert, also. But, if you have never done SEO before, it’s important that you read a few mistakes that can really hurt you if you’re not careful.

Your site should be appealing to the search engines, not pushed out completely. This is why it’s always important to keep in mind what you shouldn’t do, so that you don’t end up in a soup. So read on and don’t make these mistakes if you want quality traffic flooding to your website.

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On-page SEO is very important but it is the most overlooked problem. For something that people have complete control over; it’s shocking that so many neglect it. The definition of on-site SEO can be simplified to the way you layout your site’s elements and content. All of this may sound daunting but it’s not, on-site optimization is very simple and basically boils down to putting things in a logical order, and with the proper words attached. Each on-page element should contain your main keywords. On-site optimization is one of the search engine’s ways of giving higher ranking to the sites that will give their searchers the best experience. Although on-site SEO is very simple, it has to be done; don’t worry though because we are about correct a problem that most websites are making. Consider how long your site takes to load within a browser, as this can matter to your visitors as well as to the search engines. If your site contains a lot of code it can slow down your how your site loads, which could reduce your rankings with Google. Where possible, try to avoid internal code on your pages and use an external CSS file instead. This simple change to your code can improve loading times and give your site a more smooth loading process. Search engines want to offer their users the best possible results, in terms of content, information and relevance, so your aim is to appeal to those search engines. In other words, your site should behave well with your visitors and as well as the search engines.

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When adding content to your site you must please both the readers and the search engine. Another basic SEO strategy is to present the search engines with content that answers the questions of what a searcher is looking for and to format it in a predetermined way. Always ask yourself before posting any content to your site, will the search engine find this acceptable? Try not to add any individual posts to your site that are less than 300-400 words and your keywords should number between 3-5 inside every 100 words of content. Also, include your keyword once in the post’s title. The search engines frown upon too many keywords appearing in your content and will decrease your ranking.

Who knew that SEO was such a simple beast to tame? Just practice your linking strategy, making sure you only link to relevant pages and get as many relevant links pointing to your site as you can and your site will rank higher automatically. Strategic internal linking helps more than people realize so don’t forget about improving it.

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