Dec 152014
 

Lisa asks…

How does blogtalkradio.com work and what would be benefits of having a radio show on it?

I want to get more clients for my business, but I’m not sure if a radio program on this site would help attract clients—or if I have the technology to do a radio show.

Herschel Lawhorn answers:

You will not get any benefits from making a show on blogtalkradio.com. I find most people sign on to that when they feel they have some talent to be an on air talent for radio. That means people only sign up for that to use as air checks or to practice to one day apply for a radio position. Once you sign on to that, you still need to make your own radio talk show imaging which are all the effects most radio talk shows have. This is more time consuming for someone who needs to spend more time on another business they have.
The best thing you should do is just get $200-$400 together and contact a local radio station in your town. Make sure that the station you contact targets the demo you are trying to attract to your business and make sure they run the ads only when your business is open. I’ve seen people throw $200-$400 at a local radio station and they had their commercials run all month. Now if you want to take a more personal approach to promoting your business on the radio, look into sponsoring a show feature. I’ve seen them go as low as $200-$500.
A show feature is something they have within a radio talk show, Example: The Top 5 at 5, Music Count Downs, Crazy News and even Traffic! The way they will announce you as a sponsor is, “Ok, and now for the news.” The News is brought to you by….Your Business!
They might even just mention it from time to time within the hour. Most mentions go from 15 to 30 seconds each time. Make sure you create a copy points for them. Copy Points are specific information you want them to mention every time they mention your business. Example: Open from 9am-5pm every Mon thru Saturday, Check out our Dollar Menu or Call us for your car repairs today at 415-555-5555 ask for Bob!
Most radio show sponsors run on a weekly to Monthly basis or sponsor some t-shirts for the local radio station. Look into making 100 to 150 t-shirts for the radio station with their logo on the front and your business printed on the back side or on the sleeve. Most of the time they will do it. Remember every time they pass out a station t-shirt they will be passing out your business, think of it as if they are passing out your flyers! Most businesses look more professional because they gain their listeners trust that way and it’s a plus if it’s the Same kind of people you are trying to attract to your business.

Robert asks…

Why am I getting a runtime error on BlogTalkRadio?

Im on blogtalkradio.com

and im trying to listen to my friends radio stream.

but everytime i click “play/listen live”

its will go to his page, it will take like 2min to buffer, than it says

Runtime Error!
program files/internet explorer/IE7

or something like that. Please help! Let me know what this means and how to prevent it from happening again.

Herschel Lawhorn answers:

First, you need to know that BTR has terrible coding, and far too many ads (some of which at first put trojans on puters!)

Second, that the only browser that seems very successful with BTR is Firefox….

I am exploring options (as that first answer to you is an ad, not a solution to the runtime error you are having) and will post again in the next 24, but I have a temp solution for you!

Take the URL of the show, open your media player once they go to air, and select File —> Open URL

Paste the URL, and add DOTmp3 (.mp3) and hit enter.

You wil now hear the show live in your player. Then go to the show as a logged in BTR member, and when the page loads, hit STOP on the file asap in the embedded player — that is where your error is coming from! Then you can chat at the bottom of the screen live, while listening through your player *smiles*

Back soon with any other discoveries… Or you can use Firefox, LOL!

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